A performance marketing agency (also known as a P.A., or performance account partner) is a company that partners with other businesses on an ongoing basis to help them promote their services, products, or brand image. A P.A. is an outsourced marketing team that helps its clients find the right mix of marketing tactics to grow their business. As part of a P.A. team, you’ll be responsible for many different tasks related to marketing and advertising. You might work on a campaign that includes paid media, PR, digital marketing, advertising, event marketing, social media marketing, or any combination of these and other marketing strategies. Working with a P.A. offers a number of benefits, including the chance to explore new roles and build your skillset in a variety of areas. Depending on the company you work for, you may also receive benefits like insurance, vacation time, and retirement accounts. Let’s take a closer look at what is expected from a performance marketing professional:
A performance marketing agency typically has a team of between five and ten employees. Depending on the size of the company and the nature of their services, each team member may be responsible for a variety of tasks. You might work on a campaign that includes paid media, PR, digital marketing, advertising, event marketing, social media marketing, or any combination of these and other marketing strategies. Working with a P.A. offers a number of benefits, including the chance to explore new roles and build your skillset in a variety of areas. Depending on the company you work for, you may also receive benefits like insurance, vacation time, and retirement accounts. Some of the most common responsibilities of a P.A. team member include the following:
Establishing and managing marketing plans and budgets - A P.A. will be responsible for establishing and managing a company’s marketing budget. This will likely include recommending specific budgets for paid media, PR, digital marketing, advertising, event marketing, and social media marketing. Since a P.A. team member works closely with the company’s marketing team, he or she will likely be responsible for making adjustments to these budgets as needed.
Creating and managing social media campaigns - A P.A. might be responsible for creating and managing a company’s social media strategy, including posting content, analyzing performance metrics, and recommending adjustments as needed. A P.A. may also be responsible for creating and managing paid ads on social media platforms.
Managing paid media campaigns - A P.A. might help manage a company’s paid media campaigns, including creating ad schedules, tracking performance metrics, and recommending adjustments as needed. This could include managing ad buys on websites, radio, TV, and other media, as well as other digital marketing tactics like paid search, email marketing, and online advertising.
As part of a P.A. team, you might also be responsible for managing accounts and leads. This could include managing a portfolio of accounts, managing accounts on an ongoing basis, and/or working directly with clients who have accounts with your company. You might also work with account owners or managers to build new client relationships.
As part of a P.A. team, you might also be responsible for managing creative production. This could include overseeing the production of marketing materials such as sales collateral, ads, and website content. You might also work with designers and copywriters to develop new content and design creative elements such as advertisements, posters, and website content.
As part of a P.A. team, you might also be responsible for monitoring results and measuring progress. This is another area that often falls under the management of accounts and leads. You might also work with account owners or managers to track and report on the progress of their clients. This could include managing performance metrics, setting benchmarks, and recommending adjustments as needed.
As part of a P.A. team, you might also be responsible for helping clients with implementation and optimization. This could include helping clients with the implementation of marketing strategies, including paid media, PR, digital marketing, advertising, event marketing, social media marketing, and other marketing tactics. You might also help clients with the optimization of their strategies, including the testing of new campaigns, the analysis of performance metrics, and recommendations for improvements.
As part of a P.A. team, you might also work directly with clients. This could include working directly with clients to help them with implementation and optimization, or to meet the needs of their specific business. You might also work on a client team with account managers and account owners to help clients with implementation and optimization.
A performance marketing professional is responsible for many different tasks, including the development and management of marketing plans, the creation and management of promotional campaigns, and the monitoring of results. Depending on the company you work for, you may also be responsible for managing accounts and leads, overseeing creative production, and helping clients with implementation and optimization. Working with a P.A. offers a number of benefits, including the chance to explore new roles and build your skillset in a variety of areas.